Privacy policy

Last updated: May 5, 2025

This Privacy Policy describes how Vellurie ("we," "us," "our," or the "Website") collects, uses, and discloses your personal information when you visit or make a purchase from www.vellurie.com (the "Website") or otherwise communicate with us in relation to the Website (collectively, the "Services"). In this Privacy Policy, "you" and "your" refer to you as a user of the Services, whether you are a customer, website visitor, or any other individual whose information we have collected under this policy.

Please read this Privacy Policy carefully.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. Any updates will be posted on the Website, with the "Last updated" date revised accordingly. We will take additional steps as required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect (and have collected over the past 12 months) personal information from various sources. The type of data we collect and how we use it depends on how you interact with us.

In addition to specific uses described below, we may use your information for communication purposes, to deliver or improve the Services, comply with legal obligations, enforce applicable terms, and protect or defend our Services and users.

Information You Provide Directly

This includes:

  • Contact Information such as your name, address, phone number, and email address.

  • Order Information including billing and shipping addresses, payment confirmation, email, and phone number.

  • Account Information such as username, password, security questions, and other details used for account security.

  • Customer Support Information you provide through interactions with us, including any messages you send.

Some features of the Services may require you to provide certain information. Declining to do so may prevent access to these features.

Information We Collect Automatically

We may automatically collect certain information about your interaction with the Services ("Usage Data") using cookies, pixels, and similar technologies. Usage Data may include:

  • Device type, browser, network connection, IP address.

  • How you interact with the Website, your account, and Services.

Information We Receive from Third Parties

We may receive information from vendors and service providers, such as:

  • Shopify, which supports our Website platform.

  • Payment processors that collect and process payment information to fulfill your orders.

We and our partners may use tracking technologies (e.g., pixels, beacons, SDKs, third-party libraries, cookies) when you engage with our Website or emails.

All data obtained from third parties will be handled in accordance with this Privacy Policy. See also the section on Third-Party Websites and Links.

How We Use Your Personal Information

  • To Provide Products and Services: To process payments, fulfill orders, send order updates, manage your account, facilitate returns/exchanges, and related services.

  • Marketing and Advertising: To send promotional messages by email, SMS, or mail; to serve ads that are personalized and relevant. For EEA residents, the legal basis is our legitimate interest per Art. 6(1)(f) GDPR.

  • Security and Fraud Prevention: To detect and act against fraudulent or malicious activity. If you register for the Services, you are responsible for keeping your login credentials secure.

  • Communication and Service Improvement: To provide customer support and improve our Services. This is in our legitimate interest under Art. 6(1)(f) GDPR.

Cookies

We use cookies to operate and enhance our Website and Services. For specific information about cookies used with Shopify, see: https://www.shopify.com/legal/cookies.

You may set your browser to block or remove cookies, but this may impact your experience and functionality. Blocking cookies may not fully prevent third-party tracking.

Please note that our Website does not respond to Do Not Track signals at this time. Learn more at http://www.allaboutdnt.com/.

How We Disclose Personal Information

We may disclose your personal data to third parties as follows:

  • Vendors and Service Providers who perform services on our behalf (e.g., IT management, payment processing, customer support, data analysis).

  • Business and Marketing Partners who may use data per their own privacy policies.

  • With Your Consent, e.g., when using social media integrations or requesting product shipping via third parties.

  • Affiliates within our corporate group.

  • Legal or Transactional Requirements, including mergers, subpoenas, or enforcing legal terms.

In the past 12 months, we disclosed the following categories of personal data:

Category Recipients

  • Identifiers, such as basic contact information and certain order and account details.

  • Categories of personal information as defined under the California Customer Records statute, including basic contact details and certain order and account information.

  • Commercial information, such as order history, shopping data, and customer support records.

  • Internet or other similar network activity, such as usage data.

  • Geolocation data, such as locations inferred from IP addresses or other technical measures.

  • Vendors and third parties that perform services on our behalf (e.g., internet service providers, payment processors, fulfillment partners, customer support partners, and data analytics providers).

  • Business and marketing partners

  • Affiliates

We do not sell or share sensitive personal information without your consent.

Third-Party Websites and Links

Our Website may contain links to third-party sites. These are not under our control, and we are not responsible for their privacy or security practices. Data shared on public platforms may be visible to others.

Children's Data

Our Services are not directed to children. We do not knowingly collect data from individuals under the age of 16. If a child has submitted personal information, parents or guardians can contact us for deletion.

Data Security and Retention

While we take appropriate measures to protect your data, no system is completely secure. We recommend not sending sensitive data via unsecured channels.

We retain personal data based on business needs, legal obligations, and to resolve disputes or enforce agreements.

Your Rights

Depending on your location, you may have the following rights:

  • Access: To know what personal data we hold about you.

  • Delete: To request deletion of your personal data.

  • Correct: To request correction of inaccurate data.

  • Data Portability: To request data be transferred to another provider.

  • Opt Out: To request we not "sell" or "share" your personal data or use it for targeted advertising.

  • Limit Processing: To request restriction of processing.

  • Withdraw Consent: Where processing is based on consent.

  • Appeal a Denial: If a rights request is denied.

  • Manage Communications: To unsubscribe from marketing messages (transactional messages may still be sent).

You can exercise your rights by contacting us at the information below. We may request identity verification before processing your request.

Complaints

If you have concerns about how we process your personal data, contact us using the details below. You may also file a complaint with a local data protection authority.

International Users

Your personal data may be transferred and processed outside your country of residence. We rely on recognized safeguards such as EU Standard Contractual Clauses or equivalent.

Contact Us

If you have any questions or wish to exercise your rights, please contact us at:

Email: info@vellurie.com

Unless otherwise stated under applicable laws, we act as the data controller for the personal information we collect under this Privacy Policy.